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opt MAGAZINE

The Best Resource for Eyecare Professionals

Luxury Lenses and Labs

January 16, 2018 by opt

Luxury Lenses and Labs

Hey there! This time on the Triple-L we’re rolling out to take a look at the real deal when it comes to optical labs. Now, this joint isn’t your typical optical dive - they have somethin’ special goin’ on, and I want to see what their secret sauce is. o, here we are in beautiful downtown Morton, Pennsylvania to visit FEA Industries. Now, I’ll be honest here, I wasn’t sure what … [Read more...]

Coating Boss

January 16, 2018 by opt

Coating Boss

I’m Buddy — welcome to my coating lab! Today I have with me a number of hopeful young men and women that think their coating is the best. Well, I have news for most of them - it’s not. At the end of the day, it isn’t what they think about their coating, it’s what I think. Because I’m the boss.   oday, we are going going to start out with a hard coating. Nice, simple, … [Read more...]

It’s Just Too BIG!

September 7, 2017 by opt

It’s Just Too BIG!

Does size really matter? So, imagine you have someone perusing your sunwear frames and they seem to have found something that they like. One of the higher end, larger, high wrap frames. They’re pretty popular now, so it’s no surprise that they’ve picked it. You make your way over to see if you can help them with anything, and hopefully to close the sale. That’s when you get a … [Read more...]

Human Interaction

September 7, 2017 by opt

Human Interaction

Technology is everywhere, and you aren’t going to be able to just ignore it. As you see it starting to impact your business, you take steps to account for it. Ideally, of course, you can see it coming and take the steps before your business is impacted, but that’s often like saying that if you had known what the lottery numbers were going to be beforehand that you’d have chosen … [Read more...]

Survival Guide: Lenses

March 28, 2017 by opt

Survival Guide: Lenses

Let’s assume that you agree that you want to ditch the “Big Optical” lens brands and give something else a try. There’s a lot of things to consider since, at the end of the day, you don’t want to cause yourself more headaches than you solve. Your primary goal is to keep your business running smoothly, which means you need to be careful when it comes to switching … [Read more...]

Survival Guide: Frames

March 20, 2017 by opt

Survival Guide: Frames

If you’re currently in a situation where you carry a large number of big-brand frames, what can you do to get yourself out of there? Obviously, you don’t want to just swap to any frame line - you need to research what your options are. When doing that research, however, what kind of things do you need to be concerned about? You want to make sure you’ve asked the right questions … [Read more...]

Twas the Sight Before Nuance

December 5, 2016 by opt

Twas the Sight Before Nuance

“You really expect to get all this packed by yourself?” Martha asked, glancing briefly at the pile of presents in the hallway before looking back at the jolly old man in front of her. “Don’t worry about me, this isn’t the first time that I’ve done this, you know?” Chris smiled at her, adjusting the wire-rimmed glasses that sat upon his nose. His wife simply shook her head, “No, … [Read more...]

Give your Eye Care Practice

December 5, 2016 by opt

Give your  Eye Care Practice

The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]

Modern Logo

September 29, 2016 by opt

Modern Logo

How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]

Brand Identity

September 29, 2016 by opt

Brand Identity

What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]

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About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

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