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opt MAGAZINE

The Best Resource for Eyecare Professionals

OPT Issues

Current Issue

OPT-Autumn2017-cover

Winter 2018

Features inside this issue:

  • Hell’s Optical: Do You Have an Optical Nightmare?
  • Luxury Lenses and Labs
  • Coating Boss
  • Quality Photochromics
  • Quality Lens Designs
  • Quality vs Price: Are You Really Getting What You Paid For?
  • Quality of Care
  • The E Series ESSIL-AIDE
  • Omakase and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue

OPT-Autumn2017-cover

Autumn 2017

Features inside this issue:

  • FEA – A Look at an Independent Lab
  • Automeyes – Online PD and SEG Height Measurements
  • Human Interaction
  • Frame Teleportation
  • Lens Designs
  • Lasers
  • Responsive Web Design
  • Lens Thickness
  • The Philosophy of OPT and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue

opt SPRING 2017 issue cover

Spring 2017

Features inside this issue:

  • Surviving the Opti-pocalypse
  • Survival Guide: Frames
  • Survival Guide: Coatings
  • Survival Guide: Lenses
  • FEA Industries: A True Independent
  • Your Insurance Has Been Terminated
  • War of the Words
  • Dilation Man
  • Un-Bear-Able Doctors and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue


OPT Winter 2016 issue cover

WINTER 2016

Features inside this issue:

  • Winter is Coming
  • How the Grinch Stole Who-tometry
  • Case Study of a Facebook Ad
  • Twas the Sight Before Nuance
  • Are Your Sales Frozen?
  • The 12 Ways of Business
  • Practical Social Media
  • Cyber Security
  • The Gift of Social Media and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue


OPT Autumn 2016 issue cover

AUTUMN 2016

Features inside this issue:

  • WILD WILD OPT
  • Leisure Land
  • Modern Logo
  • Brand Identity
  • The Curse of Oleophobia
  • The Call of Transthulhu
  • The Haunted Practice
  • Are They Feeling Under-Depreciated
  • Growing Your Practice with Social Media and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue

OPT Summer 2016 issue cover

SUMMER 2016

Features inside this issue:

  • The Big Color Theory
  • The Feeling of Color
  • The TAO of Color
  • Endless Nights: The Trouble with Big T
  • Birefringence: Rainbow Rising
  • What Causes Color Blindness
  • Managing Success: Practice Management
  • Daily Soft Contact Lenses 2016
  • Hashtag This: Instagram and Eyecare and much more…

Click the cover or here to download the PDF Adobe PDF icon

Past Issue

OPT Magazine cover for March 2016 issue

SPRING 2016

Features inside this issue:

  • Eagle™ Lenses
  • Independence® Coatings
  • 3 Steps to Effective Seasonal Marketing
  • Salus University
  • Chemistrie™ Magnetic Lenses
  • Why Patients Purchase Ugly Frames
  • Lens Wars
  • Visual Improvement
  • Increase Revenue with Patient Add-Ons and much more…

Click the cover or here to download the PDF Adobe PDF icon

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

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