• Home
  • opt NOW!
    • Business & News
    • Equipment
    • Frames
    • Lenses
    • Press Releases
    • Special Features
    • Students & Education
    • Technology
  • Resources
    • OPT Issues
    • Industry Links
  • Services
  • Subscribe
  • Contact opt

opt MAGAZINE

The Best Resource for Eyecare Professionals

Luxury Lenses and Labs

January 16, 2018 by opt

Luxury Lenses and Labs

Hey there! This time on the Triple-L we’re rolling out to take a look at the real deal when it comes to optical labs. Now, this joint isn’t your typical optical dive - they have somethin’ special goin’ on, and I want to see what their secret sauce is. o, here we are in beautiful downtown Morton, Pennsylvania to visit FEA Industries. Now, I’ll be honest here, I wasn’t sure what … [Read more...]

Coating Boss

January 16, 2018 by opt

Coating Boss

I’m Buddy — welcome to my coating lab! Today I have with me a number of hopeful young men and women that think their coating is the best. Well, I have news for most of them - it’s not. At the end of the day, it isn’t what they think about their coating, it’s what I think. Because I’m the boss.   oday, we are going going to start out with a hard coating. Nice, simple, … [Read more...]

Hell’s Optical

January 16, 2018 by opt

Hell’s Optical

Do you have an optical nightmare?   Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]

FEA – A True Independent

September 7, 2017 by opt

FEA – A True Independent

(Eggs-actly what you might need) It really seems that when you look around at different optical laboratories, they end up looking a lot like supermarkets - especially when you get to larger labs. Usually the problem with them is that they all tend to have similar products, carry most of the name brands, and there generally isn’t a whole lot that sets them apart from each … [Read more...]

Customer Relations

September 7, 2017 by opt

Customer Relations

Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]

Frame Teleportation

September 7, 2017 by opt

Frame Teleportation

Help your business live long and prosper Moving something instantly from point A to point B is really, really useful. Now, imagine if we could do that with frames. We can’t - sorry if I got your hopes up - but if we could, it would be pretty cool. We can, however, do the next best thing - send a digital copy of the frame around. That makes it possible to make the whole process … [Read more...]

MIB – Macrochosm In Business

September 7, 2017 by opt

MIB – Macrochosm In Business

Small Lab It’s in the small towns that you can really get that feel of what it means to be America. Not “American”, but the feel of the country itself. Each little town is decidedly unique, but they all have these tiny little threads of commonality that run through them. It ties everything together, and gives it form across the great expanse that is the country.   When … [Read more...]

Lasers

September 7, 2017 by opt

Lasers

There aren’t a whole lot of things cooler than lasers. Granted, they’d be even cooler if we could somehow figure out how to attach them to the head of a shark, but that specific configuration doesn’t really have any practical applications in the field of eyewear. Not yet, at least. We will keep you posted if we find one. Lasers themselves, however, do play a part in today's … [Read more...]

It’s Just Too BIG!

September 7, 2017 by opt

It’s Just Too BIG!

Does size really matter? So, imagine you have someone perusing your sunwear frames and they seem to have found something that they like. One of the higher end, larger, high wrap frames. They’re pretty popular now, so it’s no surprise that they’ve picked it. You make your way over to see if you can help them with anything, and hopefully to close the sale. That’s when you get a … [Read more...]

What is OPT?

September 7, 2017 by opt

What is OPT?

The Philosophy of OPT I’ve contemplated what the point of OPT Magazine is more than once. It’s struck me that this is mostly a magazine about nothing, but I don’t know that we have enough Seinfeld for that to be completely true.   Many of the things that we discuss are topics that can range from “that’s common sense” to “what the hell did I just read?”, and not … [Read more...]

« Previous Page
Next Page »

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

Find Somethin’

Stay Connected

  • Email
  • Facebook
  • Instagram
  • Twitter

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in