I recently found out that my daughter (who was six at the time) needed glasses. While there’s nothing wrong with that, in and of itself, the way that it came about was certainly odd, to say the least. I want to go through what happened, and see if you can spot where things could have gone better. It certainly seemed like some education from a local optometrist would have gone a … [Read more...]
Twas the Sight Before Nuance
“You really expect to get all this packed by yourself?” Martha asked, glancing briefly at the pile of presents in the hallway before looking back at the jolly old man in front of her. “Don’t worry about me, this isn’t the first time that I’ve done this, you know?” Chris smiled at her, adjusting the wire-rimmed glasses that sat upon his nose. His wife simply shook her head, “No, … [Read more...]
A Lens Story
Let’s say you want to give someone a gift that you want them to remember. What you don’t do is give them a gift card, socks, or a fruit cake. Those gifts are overdone to the point of nausea. Not that there’s anything wrong with fruit cake, mind you. It can be quite delicious, but that’s not the point. The point is that it’s common, expected, and not exactly the kind of thing … [Read more...]
The Haunted Practice
How the Internet Brought Down a Private ECP An optometrist’s office sits empty in the Midwest despite the early afternoon hour. If one listens closely voices can be heard whispering though no one has entered. A stack of brochures scatters along the counter as if a breeze had passed through, though there are no open windows or doors. What was once a thriving business has … [Read more...]
New Eyes: Glasses for those in need
“The more we do, the more we can do”, said by English writer and philosopher Will Hazlitt, exemplifies the spirit of New Eyes for the Needy. Since its conception the organization has gone above and beyond to “do more” not only in its community but globally. While working as a volunteer for a Red Cross food depot during the Great Depression, Julia Lawrence Terry recognized … [Read more...]
Value Eyewear: A Smart and Profitable Niche.
— and just a great idea for a second pair Value eyewear plays an essential role in any ECP’s business plan, even in an upscale dispensary. As consumers increasingly turn to the Internet in search of transparency and value, ECPs must offer their patients an assortment of quality eyewear at affordable prices. Now more than ever, the savvy office manager will provide a broad … [Read more...]