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opt MAGAZINE

The Best Resource for Eyecare Professionals

Quality vs Price

January 16, 2018 by opt

Quality vs Price

Are you really getting what you paid for? ne of the major points of high-end food tends to be its presentation. After you get to a certain point, there's no real way to make the food actually taste better, so other things are done to make it seem more appealing, even though these efforts on presentation have no affect on the taste of the final product. So here, the customer … [Read more...]

Quality of Care

January 16, 2018 by opt

Quality of Care

Running a great restaurant isn’t about being a great chef. While it certainly helps to know how to cook, that knowledge is only ever going to get you so far. There are many more elements that go into being able to be a success in the culinary world. As a customer, however, it’s easy to see the three different areas that you (as a customer) are going to really care about - the … [Read more...]

The E Series Essil-aide

January 16, 2018 by opt

The E Series Essil-aide

“Okay, come on Bobby, there is nothing to this.”   e sat in his rusty Pinto in the parking lot outside the store. This was his first solo flight, but it should be easy. This guy only has a few stores, so it should be an easy score for Bobby’s first day. All he had to do was use the same tactics he used last month when he was selling electronics - some people will spend … [Read more...]

Omakase

January 16, 2018 by opt

Omakase

makase, as I’m sure you’ve gathered already, is a Japanese term used in an American context most frequently at sushi restaurants. The word itself roughly means “I’ll leave it up to [ the chef ]”, essentially giving the chef permission to decide what you are going to eat. Instead of selecting what you are going to eat, you entrust the chef to make that decision for you. This … [Read more...]

Verification and Dispensing Quality Eyewear

January 16, 2018 by opt

Verification and Dispensing Quality Eyewear

hen you order coffee, you are concerned about just that one cup - you don't care about any of the others that are being made and sold. You also don't care how busy that barista is - you want your order correct, or else. It can be in those final steps before dispensing the final product that obvious errors slip through. They were in a rush, so forgot the shot of caramel you … [Read more...]

Hell’s Optical

January 16, 2018 by opt

Hell’s Optical

Do you have an optical nightmare?   Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]

FEA – A True Independent

September 7, 2017 by opt

FEA – A True Independent

(Eggs-actly what you might need) It really seems that when you look around at different optical laboratories, they end up looking a lot like supermarkets - especially when you get to larger labs. Usually the problem with them is that they all tend to have similar products, carry most of the name brands, and there generally isn’t a whole lot that sets them apart from each … [Read more...]

Customer Relations

September 7, 2017 by opt

Customer Relations

Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]

Frame Teleportation

September 7, 2017 by opt

Frame Teleportation

Help your business live long and prosper Moving something instantly from point A to point B is really, really useful. Now, imagine if we could do that with frames. We can’t - sorry if I got your hopes up - but if we could, it would be pretty cool. We can, however, do the next best thing - send a digital copy of the frame around. That makes it possible to make the whole process … [Read more...]

MIB – Macrochosm In Business

September 7, 2017 by opt

MIB – Macrochosm In Business

Small Lab It’s in the small towns that you can really get that feel of what it means to be America. Not “American”, but the feel of the country itself. Each little town is decidedly unique, but they all have these tiny little threads of commonality that run through them. It ties everything together, and gives it form across the great expanse that is the country.   When … [Read more...]

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About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

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