makase, as I’m sure you’ve gathered already, is a Japanese term used in an American context most frequently at sushi restaurants. The word itself roughly means “I’ll leave it up to [ the chef ]”, essentially giving the chef permission to decide what you are going to eat. Instead of selecting what you are going to eat, you entrust the chef to make that decision for you. This … [Read more...]
Do you have an optical nightmare? Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]
Help your business live long and prosper Moving something instantly from point A to point B is really, really useful. Now, imagine if we could do that with frames. We can’t - sorry if I got your hopes up - but if we could, it would be pretty cool. We can, however, do the next best thing - send a digital copy of the frame around. That makes it possible to make the whole process … [Read more...]
It’s Just Too BIG!
Does size really matter? So, imagine you have someone perusing your sunwear frames and they seem to have found something that they like. One of the higher end, larger, high wrap frames. They’re pretty popular now, so it’s no surprise that they’ve picked it. You make your way over to see if you can help them with anything, and hopefully to close the sale. That’s when you get a … [Read more...]
Technology is everywhere, and you aren’t going to be able to just ignore it. As you see it starting to impact your business, you take steps to account for it. Ideally, of course, you can see it coming and take the steps before your business is impacted, but that’s often like saying that if you had known what the lottery numbers were going to be beforehand that you’d have chosen … [Read more...]
Letter from the Editor – Spring 2017 Issue
If you've followed us up to this point, then you've probably noticed a distinct lack of frames in this magazine. I think that served a purpose once, but now it's time for a change. No, we aren't merging with anyone. There’s not going to be an OPTluxilor. We do, however, want to stop discriminating against frame companies, and instead support all of the independents in this … [Read more...]
John opened his eyes. The world slowly brightened, but remained blurry. He was very groggy and hazy, and couldn’t really remember what he had been doing or where he was. He tried to reach over to his nightstand to grab his glasses, but instead his hand slapped against something cold and metallic. “What the…” he began to say, but was interrupted with a loud hiss of air escaping … [Read more...]
Survival Guide: Frames
If you’re currently in a situation where you carry a large number of big-brand frames, what can you do to get yourself out of there? Obviously, you don’t want to just swap to any frame line - you need to research what your options are. When doing that research, however, what kind of things do you need to be concerned about? You want to make sure you’ve asked the right questions … [Read more...]
How Many Shoes are in Your Closet?
It’s the age old dilemma: so many things in the closet, but nothing to wear! Why is this the case? Why are we not satisfied with that single pair of jeans? Instead, we have a closet full of jeans in different washes, distresses, lengths, and fits. One particular day you may want to wear skinny jeans, or on a moody day you may want to wear a frayed pair. Whatever the case … [Read more...]
Are Your Sales Frozen?
Sometimes your world changes. Things happen that you don’t account for. Whether it’s a change in the business landscape, or your parents dying horrifically in an ill-fated sea voyage - things can go from ‘ok’ to ‘oh no’ quickly. Being able to adapt to new situations is necessary in both business and everyday life. As many have no doubt seen, the eyewear industry has changed … [Read more...]