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opt MAGAZINE

The Best Resource for Eyecare Professionals

How Many Shoes are in Your Closet?

December 5, 2016 by opt

How Many Shoes are in Your Closet?

It’s the age old dilemma: so many things in the closet, but nothing to wear! Why is this the case? Why are we not satisfied with that single pair of jeans? Instead, we have a closet full of jeans in different washes, distresses, lengths, and fits. One particular day you may want to wear skinny jeans, or on a moody day you may want to wear a frayed pair. Whatever the case … [Read more...]

How the Grinch Stole Who-tometry

December 5, 2016 by opt

How the Grinch Stole Who-tometry

In his cave, just north of Who-ville, the Big Optical Grinch sat, with his newly-acquired lapdog, Max. Now, the Grinch hated all of the Whos down in Who-ville. But there was one thing that he did love, which was all of their lovely Who-money. He wasn’t sure what it was about it, but he wanted to get more of it. He knew that the biggest shopping day of the year was approaching, … [Read more...]

FEA Industries, Inc.

December 5, 2016 by opt

FEA Industries, Inc.

At FEA, we are focused on providing the best combination of value, performance, service, and technology to our customers. We aren’t concerned with jacking up our prices so you can pay more for a brand name. We want to be able to offer the best vision for your patient, while making sure you can run your business cost-effectively. Eagle™ progressive lenses give you an option … [Read more...]

Cyber Security and Recent Incidents

December 5, 2016 by opt

Cyber Security and Recent Incidents

Many optometrists and optometry students have reported receiving Chase Bank Amazon credit cards in the mail, even though they never applied for new credit cards from the bank or from Amazon. Many of these same people have received credit alerts on their accounts when they were contacted by credit reference agencies to alert them that there had been a failed attempt to open up … [Read more...]

Case Study of a Facebook Ad

December 5, 2016 by opt

Case Study of a Facebook Ad

Facebook can be difficult to navigate when initially creating a company “page”. With over 1 billion Facebook users worldwide, finding followers interested in your business should be easy, right? Wrong. While you can easily request for your friends to follow your page, it is much more difficult to find new, eager patients willing to follow your business. The question … [Read more...]

Are Your Sales Frozen?

December 5, 2016 by opt

Are Your Sales Frozen?

Sometimes your world changes. Things happen that you don’t account for. Whether it’s a change in the business landscape, or your parents dying horrifically in an ill-fated sea voyage - things can go from ‘ok’ to ‘oh no’ quickly. Being able to adapt to new situations is necessary in both business and everyday life. As many have no doubt seen, the eyewear industry has changed … [Read more...]

A Lens Story

December 5, 2016 by opt

A Lens Story

Let’s say you want to give someone a gift that you want them to remember. What you don’t do is give them a gift card, socks, or a fruit cake. Those gifts are overdone to the point of nausea. Not that there’s anything wrong with fruit cake, mind you. It can be quite delicious, but that’s not the point. The point is that it’s common, expected, and not exactly the kind of thing … [Read more...]

A Hand-off is not just a Hand-off but a Transfer of Care

December 5, 2016 by opt

A Hand-off is not just a Hand-off but a Transfer of Care

After many fumbled hand-offs between my optometrist and I, we decided to analyze how we perform our hand-offs and what it means to the patient. After much review, we found that a hand-off is not simply pawning the patient off from optometrist to optical (or check out), but a chance to transfer the care and expertise. We found that patients don’t want to have a first-class … [Read more...]

A Few Thoughts on Seeking Advice

December 5, 2016 by opt

A Few Thoughts on Seeking Advice

Forward - Sometimes when we need help, we turn to those around us, even if they aren’t any more qualified than us to answer a question. These people may be colleagues, ‘consultants’ with no real qualifications to consult, or whoever will listen. One wonders, are these help-seekers creating more problems for themselves when they do this? Or should they simply go find a … [Read more...]

ADAPT HCR – One size for all

September 29, 2016 by opt

ADAPT HCR – One size for all

New ADAPT-HCR One Size For All   Morton, PA: According to the 2015 National Health Interview Survey conducted by the CDC (Centers for Disease Control), approximately 30.4% of American adults aged 20 and older are obese.  This data marks the continuation of an ongoing trend and confirms that more than 97 million adult Americans are grossly overweight.This statistic … [Read more...]

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About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

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