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opt MAGAZINE

The Best Resource for Eyecare Professionals

Give your Eye Care Practice

December 5, 2016 by opt

Give your  Eye Care Practice

The Benefits of Social Media for your Eye Care Practice Technology & social media have transformed the way the eye care industry markets itself and the way practitioners are able to communicate with their patients and work colleagues alike. But, with so many available to choose from, which social media platforms are best for you? What are they good for and why should you … [Read more...]

The 12 Ways of Business

December 5, 2016 by opt

The 12 Ways of Business

Budget-based marketing ideas for your small business Tis the season for reflection and contemplation about many things in life… which could/should also include the life of your small business. This time of year can certainly be challenging for a number of reasons, as it pertains to sales and growth. The majority of shoppers are in other retail and merchant outlets searching … [Read more...]

Practical Social Media

December 5, 2016 by opt

Practical Social Media

Why Do I Need Social Media? There are two big mistakes medical practices make in regards to social media. The first one is that they believe they are not a ‘business’ and therefore do not need one. Or, they realize they are a business, but flat out just don’t believe they need one. It’s one in the same, really, but don’t be mistaken: practices are business, and you do need … [Read more...]

Case Study of a Facebook Ad

December 5, 2016 by opt

Case Study of a Facebook Ad

Facebook can be difficult to navigate when initially creating a company “page”. With over 1 billion Facebook users worldwide, finding followers interested in your business should be easy, right? Wrong. While you can easily request for your friends to follow your page, it is much more difficult to find new, eager patients willing to follow your business. The question … [Read more...]

Don’t Lose Your Head: How to respond to a negative facebook review

September 29, 2016 by opt

Don’t Lose Your Head: How to respond to a negative facebook review

Facebook can be an eerie place. Like ghosts hiding in the night waiting for a good scare, social media sites can be filled with late night lurkers and hundreds of trolls. You hope to never awaken them... but all it takes is one bad day and BOO! You get a negative Facebook review. Here is an optometrist’s guide to properly handling a negative review. Take a deep breath A … [Read more...]

Growing Your practice With Social Media

September 29, 2016 by opt

Growing Your practice With Social Media

Picture your practice thriving. You feel powerful, valuable and fulfilled in your community. Your team is energised. Your patients delighted. This is why you went into optometry. If you’re not there already, how do you make it happen… how can you make your practice grow and thrive? Social media is one way to help you get there. Patients have more choices than ever before … [Read more...]

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

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