What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]
It’s Time to See Your Dentist
For most all practice owners, the largest challenge is getting consumers in your door or, as many refer to it, as 'getting butts in the chair'. The process for this challenge is creating and following an articulate marketing calendar of events. However, rarely is there a plan laid out to create patient loyalty in order for them to return to your practice. I worked for … [Read more...]
Hashtag This: Instagram and Eye Care
Instagram has over 400 Million active monthly users... and of those users, 12 Million are in the United States. This makes Instagram a great tool for promoting and marketing your business to the masses. It is a free platform for businesses to showcase their products and services through visual storytelling. By celebrating your brand and being consistent with your business … [Read more...]
Paws “N” Claws Eyewear is Something to Bark About… and/or purr.
We are big animal lovers here at opt magazine so we couldn’t help but highlight the fantastic work of Paws “n” Claws Eyewear. The brand produces unique eyewear exclusively designed to raise awareness and funds for animal charities across the nation. Eye Deals Eyewear President, Samual Shapiro, founded Paws “N” Claws Eyewear in 2011 to honor he and his wife’s love for … [Read more...]
What Causes Color Blindness?
Did you know that color blindness is pretty common? While it affects only a small percentage of women, it affects about one in twelve men. A genetic mutation causes most cases of color blindness. Acquired color vision loss can be caused by eye diseases like macular degeneration, cataracts, glaucoma, and diseases that affect the optic nerve. Genetic color blindness can’t be … [Read more...]
Birefringence: Rainbow Rising
In the heat and the rain – that's where you typically expect to see rainbows. A nice spring day, a light shower, and a pot of gold hidden off in the distance. Not so much when it comes to your lenses. Anyone that's dealt with lenses long enough has experienced this before – an oil-slick like effect, or rainbow, in the lenses. As this is one of the few places in life where you … [Read more...]
The TAO of Color
the essence of color harmony principles Color theory is simply a way for us to understand and organize colors as a guide to using them in art and design. But what does that mean for you if you are not an artist or a designer? Can having a better understanding of colors, meanings, psychological impacts, lighting etc… really make a difference in your life? In your business? For … [Read more...]
The Feeling of Color
Our experience with color typically begins with a sensation that is an actual, physical event that stimulates us on a variety of levels. But are we always consciously aware of how color is stimulating us? In this article, we will take a quick peek at what is happening ‘behind the scenes’ in our minds and the effects that color can have on our mood and personality. Color … [Read more...]
“Will I go blind?”
Don’t Forget The Angles According to the authors of the “Atlas of Glaucoma” by Dr. Paul Henkind and Dr. Richard Starita, “the simplest definition of glaucoma is that condition of the eye where the intraocular pressure is elevated beyond the limit that will permit normal function of the optic nerve.” This definition implies the presence of an abnormal intraocular pressure, … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]