Small Lab It’s in the small towns that you can really get that feel of what it means to be America. Not “American”, but the feel of the country itself. Each little town is decidedly unique, but they all have these tiny little threads of commonality that run through them. It ties everything together, and gives it form across the great expanse that is the country. When … [Read more...]
Happily Ever After?
Building a lasting relationship with your lab. Everything you wanted to know about your lab, but were afraid to ask. As optical professionals, its critical to have a great relationship with our patients. A relationship based on understanding and caring. Inter-office relationships are also crucial in providing the best possible care through cooperation and unity. But let’s … [Read more...]
Are Your Sales Frozen?
Sometimes your world changes. Things happen that you don’t account for. Whether it’s a change in the business landscape, or your parents dying horrifically in an ill-fated sea voyage - things can go from ‘ok’ to ‘oh no’ quickly. Being able to adapt to new situations is necessary in both business and everyday life. As many have no doubt seen, the eyewear industry has changed … [Read more...]
There is an impressive number of social media outlets available today, and sometimes it can be hard to tell which one is good for what. Especially when you look at them from a professional point of view. The one thing that many of these outlets have is that they were all in some way derived from a common ancestor - the internet forum. This was one of the first popular … [Read more...]