• Home
  • opt NOW!
    • Business & News
    • Equipment
    • Frames
    • Lenses
    • Press Releases
    • Special Features
    • Students & Education
    • Technology
  • Resources
    • OPT Issues
    • Industry Links
  • Services
  • Subscribe
  • Contact opt

opt MAGAZINE

The Best Resource for Eyecare Professionals

What is OPT?

September 7, 2017 by opt

What is OPT?

The Philosophy of OPT I’ve contemplated what the point of OPT Magazine is more than once. It’s struck me that this is mostly a magazine about nothing, but I don’t know that we have enough Seinfeld for that to be completely true.   Many of the things that we discuss are topics that can range from “that’s common sense” to “what the hell did I just read?”, and not … [Read more...]

Letter from the Editor – Winter 2016 Issue

December 8, 2016 by opt

Letter from the Editor – Winter 2016 Issue

WINTER. The month of silent reflection. We have more time to spend sitting indoors contemplating our existence. And more time to think about what you are going to do to be successful in the coming year. Those of you that have seen our previous issues will already have some idea of the things that you can do, but sometimes actually doing it becomes a problem. Whether it’s cost, … [Read more...]

Rescue Mission – opt Services

December 5, 2016 by opt

Rescue Mission – opt Services

So you’ve seen all of the stuff we’ve been talking about in this issue, as well as some of our previous issues of OPT Magazine. After (hopefully) reading all of the things we’ve talked about, like logo redesign, branding, and all that other good stuff, the question in your mind is, hopefully, “Now what?” − Giving you all of these great ideas and suggestions, but not having a … [Read more...]

Modern Logo

September 29, 2016 by opt

Modern Logo

How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]

Brand Identity

September 29, 2016 by opt

Brand Identity

What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

Find Somethin’

Stay Connected

  • Email
  • Facebook
  • Instagram
  • Twitter

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in