So you’ve seen all of the stuff we’ve been talking about in this issue, as well as some of our previous issues of OPT Magazine. After (hopefully) reading all of the things we’ve talked about, like logo redesign, branding, and all that other good stuff, the question in your mind is, hopefully, “Now what?” − Giving you all of these great ideas and suggestions, but not having a way of executing them, is a little mean of us. That’s why we actually want to deliver on what we suggest, by offering OPT Media services to anyone that wants them.
I know how difficult it can be to find someone to do things like graphic design. Wait. No. I know that it can be easy to find just anyone to do graphic design. Finding someone that is actually good at it is another question entirely. A lot of the things that we suggest can be done with little cost, but a lot of the return that you get on it is going to depend on how much you put into it. For example, you can certainly get a family member, nephew, cousin, or other close relation to make a logo for you. Question is – what if it’s terrible? Not just, “I don’t really like it”, but straight up bad? Can you tell them it’s terrible? Or is that going to cause family drama that you really don’t need?
The worst part about hiring someone to do design for you can often be that you have no idea about what kind of designer they are. They may have a portfolio, sure, but does it include what you want it to include? Does it give you enough of an idea of who they are, or what their ‘style’ is? At the very least, with OPT, you can see our ‘style’ throughout this issue, as well as all of the others we’ve done. You know what you’re getting into. Whether that’s good or bad (it’s good) is up to you, of course, but my point is that you know the level of detail that we take in the things that we do. It doesn’t do anyone any good for you to get something you’re not happy with.
Logo design, of course, is only the beginning of it. There’s always other incidentals for the office, whether it’s business cards, brochures, mats, reading cards, or whatever else. Sure, a lot of this stuff you can get with brand-specific logos, but then it’s not really ‘yours’ so much as ‘theirs’. Especially in this age of free-form, many practices are doing their own branding of progressive lenses. They work with their lab to get custom engravings on the lens, then design their own marketing pieces. This can make it more difficult for patients to ‘comparison shop’, as they are only ever going to be able to find the product being offered from you. This kind of self-branding can help you integrate private label offerings from labs into your own offerings, making for a unified marketing approach, making it more appealing to customers. Everybody wins.
What Can OPT do for You?
- Logo Design
- Social Media
- Handouts, Brochures, and other ‘Stuff’