Does your Customer Service establish a good relationship? In its simplest form, Customer Relations is about gaining and retaining customers. But let's be honest, the last thing we really want is SIMPLE. This is especially true when we are talking about a partner lab, frame company, or vision service provider. As an Eye Care Professional, I have a daily working relationship … [Read more...]
Social Networking or Social ‘Not-working’?
Make a few simple adjustments so that you can spread some holiday cheer this year! One of the major themes of this time of year is ‘spreading cheer’ which, in my opinion, is much more difficult today than it was years ago. Technology has made many of us, strangely, both more social and antisocial at the same time. It’s much easier to sit and chat online and text than it is to … [Read more...]
Waiter! There’s some cylinder in my sphere!
NERD ALERT! (for all your super-duper techie stuff) One of the most frequent ‘problems’ that I hear about when talking about compensated lenses is when we’re dealing with spheres. All too frequent are exchanges like this: Doctor: I ordered this lens as a sphere, but there’s cylinder in it - it’s wrong! Lab: Yes, I understand you ordered it as a sphere, but the … [Read more...]
Increase Patient Revenue with Add-Ons
What is one of the best ways to improve your bottom line this year? You can add more patients or more hours, but these options will cost more in payroll and marketing. The best way to improve your bottom line is to increase revenue per patient. This can be done in a number of ways, such as raising prices on frames, lenses, contacts, and services. In spite of that, insurance … [Read more...]
Why Patients Purchase Ugly Frames
Americans are individualistic… We celebrate the distinctions of uniqueness. This theme is ever present in the pervading eyewear fashions of modern society. An industry that had a genesis in functionality is now marked as an industry of fashion. In a day where comfort and fit play second fiddle to style and hue there are many reasons why one might choose a particular frame over … [Read more...]
Roxanne… You don’t have to worry about that blue light.
Those days are over - you can easily protect your sight. This song is becoming more and more familiar these days. Protection from the ever-present blue light is everywhere, and there’s more products now than ever that offer some form of protection from it. But as more and more products come out on the market, how can we tell them apart? Products range from lenses that use a … [Read more...]
Just what I needed… another magazine
Yes, that’s right, it’s another optical magazine with a three-letter title. I’m sure you’ve been waiting for another one to come out, so here we are. When looking at all of the magazines currently available, none of them really fit what I wanted to see, so I went ahead and decided to do it myself. Thus, we have opt magazine. That’s ‘opt’, not oh-pee-tee. As in, “The … [Read more...]
So, you decided you want to be an O.D.
That’s great! As with any field, one of the things that’s always good to know is the perspective of those that have gone before you. Learning first hand what things you can do now do increase your success in the future. There’s always a gap between ‘educational setting’ and ‘real world’ demands, and finding out first hand is probably the most valuable thing you can do. To that … [Read more...]
There is an impressive number of social media outlets available today, and sometimes it can be hard to tell which one is good for what. Especially when you look at them from a professional point of view. The one thing that many of these outlets have is that they were all in some way derived from a common ancestor - the internet forum. This was one of the first popular … [Read more...]