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opt MAGAZINE

The Best Resource for Eyecare Professionals

Un-BEAR-able Doctors

March 28, 2017 by opt

Un-BEAR-able Doctors

I recently found out that my daughter (who was six at the time) needed glasses. While there’s nothing wrong with that, in and of itself, the way that it came about was certainly odd, to say the least. I want to go through what happened, and see if you can spot where things could have gone better. It certainly seemed like some education from a local optometrist would have gone a … [Read more...]

Your Insurance Has Been Terminated

March 28, 2017 by opt

Your Insurance Has Been Terminated

“I love dealing with vision insurances. They’ve helped me make more money, and make my business run more smoothly”- said no optical professional ever. If anything in the optical world is most aptly compared to Skynet, it would be vision insurance plans. They started off as a great idea to try and help people get eyecare. Over time, however, they seem to have morphed into … [Read more...]

Waiter! There’s some cylinder in my sphere!

March 7, 2016 by opt

Waiter! There’s some cylinder in my sphere!

NERD ALERT! (for all your super-duper techie stuff) One of the most frequent ‘problems’ that I hear about when talking about compensated lenses is when we’re dealing with spheres. All too frequent are exchanges like this: Doctor:    I ordered this lens as a sphere, but there’s cylinder in it - it’s wrong! Lab:    Yes, I understand you ordered it as a sphere, but the … [Read more...]

Increase Patient Revenue with Add-Ons

March 7, 2016 by opt

Increase Patient Revenue with Add-Ons

What is one of the best ways to improve your bottom line this year? You can add more patients or more hours, but these options will cost more in payroll and marketing. The best way to improve your bottom line is to increase revenue per patient. This can be done in a number of ways, such as raising prices on frames, lenses, contacts, and services. In spite of that, insurance … [Read more...]

Why Patients Purchase Ugly Frames

March 7, 2016 by opt

Why Patients Purchase Ugly Frames

Americans are individualistic… We celebrate the distinctions of uniqueness. This theme is ever present in the pervading eyewear fashions of modern society. An industry that had a genesis in functionality is now marked as an industry of fashion. In a day where comfort and fit play second fiddle to style and hue there are many reasons why one might choose a particular frame over … [Read more...]

Roxanne… You don’t have to worry about that blue light.

March 4, 2016 by opt

Roxanne… You don’t have to worry about that blue light.

Those days are over - you can easily protect your sight. This song is becoming more and more familiar these days. Protection from the ever-present blue light is everywhere, and there’s more products now than ever that offer some form of protection from it. But as more and more products come out on the market, how can we tell them apart? Products range from lenses that use a … [Read more...]

So, you decided you want to be an O.D.

March 4, 2016 by opt

So, you decided you want to be an O.D.

That’s great! As with any field, one of the things that’s always good to know is the perspective of those that have gone before you. Learning first hand what things you can do now do increase your success in the future. There’s always a gap between ‘educational setting’ and ‘real world’ demands, and finding out first hand is probably the most valuable thing you can do. To that … [Read more...]

Online Eye Exams. Are they a good idea?

March 1, 2016 by opt

Online Eye Exams. Are they a good idea?

In our new world of technological innovations, smart phones, and inter-connectedness, the latest idea in the world of eye care is an on-line eye examination. Can this work, will this be something that is widely accepted, and what are the pros and cons of such an idea? What exactly is the definition of an eye examination? ECP’s have a defined database for every patient as to … [Read more...]

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

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