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opt MAGAZINE

The Best Resource for Eyecare Professionals

What is OPT?

September 7, 2017 by opt

What is OPT?

The Philosophy of OPT I’ve contemplated what the point of OPT Magazine is more than once. It’s struck me that this is mostly a magazine about nothing, but I don’t know that we have enough Seinfeld for that to be completely true.   Many of the things that we discuss are topics that can range from “that’s common sense” to “what the hell did I just read?”, and not … [Read more...]

Survival Guide: Lenses

March 28, 2017 by opt

Survival Guide: Lenses

Let’s assume that you agree that you want to ditch the “Big Optical” lens brands and give something else a try. There’s a lot of things to consider since, at the end of the day, you don’t want to cause yourself more headaches than you solve. Your primary goal is to keep your business running smoothly, which means you need to be careful when it comes to switching … [Read more...]

Modern Logo

September 29, 2016 by opt

Modern Logo

How modern is your logo? If there is one thing that symbolizes and represents something for your business and your brand identity for that business, it is your logo. Simply put, it is the one thing that can speak volumes (good and bad) without saying a single word. It works 24/7 as a silent salesperson. It never sleeps. It never rests. It is there for you and your customers … [Read more...]

Brand Identity

September 29, 2016 by opt

Brand Identity

What's in your brand? An overview for considering a brand identity for your business What this is: This article is more about beginning a conversation about evaluating your brand and whether you need to think about and consider a brand identity. My goal with this article is simply to define what a brand identity is, what the core components are, and perhaps hit a few … [Read more...]

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

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