• Home
  • opt NOW!
    • Business & News
    • Equipment
    • Frames
    • Lenses
    • Press Releases
    • Special Features
    • Students & Education
    • Technology
  • Resources
    • OPT Issues
    • Industry Links
  • Services
  • Subscribe
  • Contact opt

opt MAGAZINE

The Best Resource for Eyecare Professionals

Hell’s Optical

January 16, 2018 by opt

Hell’s Optical

Do you have an optical nightmare?   Gordon strode through the front door just before noon. The first thing that he noticed was the unmistakable odor of tuna. This was not the welcome scent of a freshly seared sesame-crusted tuna steak. Of course it wasn’t. Rather, the stench that was currently assailing his nostrils was more of the canned variety. Perhaps even the canned … [Read more...]

Birefringence: Rainbow Rising

June 20, 2016 by opt

Birefringence: Rainbow Rising

In the heat and the rain – that's where you typically expect to see rainbows. A nice spring day, a light shower, and a pot of gold hidden off in the distance. Not so much when it comes to your lenses. Anyone that's dealt with lenses long enough has experienced this before – an oil-slick like effect, or rainbow, in the lenses. As this is one of the few places in life where you … [Read more...]

Affordable Eyewear

March 1, 2016 by opt

Affordable Eyewear

Frame and Lens Packages With insurance today, your patients’ choices in eyeglass frames and lens treatments are often restricted for the first pair. Offering affordable second and third pairs of glasses has become a challenge due to price. Many patients have varied life styles that the first pair does not always satisfy. Being able to offer sunwear or special application … [Read more...]

Contact Lens Do’s and Don’ts

March 1, 2016 by opt

Contact Lens Do’s and Don’ts

Contact Lenses... Opticians are generally professionally diligent when it comes to instructing patients on the proper cleaning and wearing schedule of contact lenses. Unfortunately, I believe much more of the information that patients need to safely and effectively wear contact lenses is withheld by opticians, who for whatever reason, assume the information is known or … [Read more...]

Going Paperless

February 29, 2016 by opt

Going Paperless

More Than Just Saving Paper Going paperless has been fairly commonplace for a while now. There's been a big push to put everything online, from bills to statements to invoices. In the optical industry, however, we sometimes lag behind the times. Many labs don’t have the ability to offer everything online, so there’s no real option but to continue with paper. Some labs, … [Read more...]

Building and Maintaining a Better Website

February 29, 2016 by opt

Building and Maintaining a Better Website

You don’t have to be a computer geek to do it! If you don’t have a business website, there has never been a better time to start. People are connected increasingly to the Internet, so if you are waiting to get a website, you risk the chance of losing a potential patient. If you do have a website, the tips below will help keep your site fresh and inviting. Here are four tips to … [Read more...]

About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

Recently OPT’D

  • Letter from the Editor January 25, 2018
  • Professional Cheese January 16, 2018
  • Quality Photochromics January 16, 2018
  • Quality Lens Designs January 16, 2018
  • Quality vs Price January 16, 2018

Find Somethin’

Stay Connected

  • Email
  • Facebook
  • Instagram
  • Twitter

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in