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opt MAGAZINE

The Best Resource for Eyecare Professionals

The TAO of Color

June 17, 2016 by opt

The TAO of Color

the essence of color harmony principles Color theory is simply a way for us to understand and organize colors as a guide to using them in art and design. But what does that mean for you if you are not an artist or a designer? Can having a better understanding of colors, meanings, psychological impacts, lighting etc… really make a difference in your life? In your business? For … [Read more...]

The Feeling of Color

June 17, 2016 by opt

The Feeling of Color

Our experience with color typically begins with a sensation that is an actual, physical event that stimulates us on a variety of levels. But are we always consciously aware of how color is stimulating us? In this article, we will take a quick peek at what is happening ‘behind the scenes’ in our minds and the effects that color can have on our mood and personality. Color … [Read more...]

Roxanne… You don’t have to worry about that blue light.

March 4, 2016 by opt

Roxanne… You don’t have to worry about that blue light.

Those days are over - you can easily protect your sight. This song is becoming more and more familiar these days. Protection from the ever-present blue light is everywhere, and there’s more products now than ever that offer some form of protection from it. But as more and more products come out on the market, how can we tell them apart? Products range from lenses that use a … [Read more...]

3 Steps to Creating Effective Seasonal Marketing Campaigns

March 4, 2016 by opt

3 Steps to Creating Effective Seasonal Marketing Campaigns

You’ve survived another Thanksgiving, Halloween, Christmas, and New Year’s Day! Another silly season is past. Pat yourself on the back and take a few minutes to evaluate the success of your 2015 holiday marketing campaigns. Did you stand out from your competition? Did you capture the attention of loyal patients and potential patients too? Did you leverage fun, relevant and … [Read more...]

Online Eye Exams. Are they a good idea?

March 1, 2016 by opt

Online Eye Exams. Are they a good idea?

In our new world of technological innovations, smart phones, and inter-connectedness, the latest idea in the world of eye care is an on-line eye examination. Can this work, will this be something that is widely accepted, and what are the pros and cons of such an idea? What exactly is the definition of an eye examination? ECP’s have a defined database for every patient as to … [Read more...]

Planning Your Charitable Calendar

February 29, 2016 by opt

Planning Your Charitable Calendar

Eye Care Philanthropy Did you know that approximately 40% of charitable giving occurs in the months of November and December each year? According to Charity Navigator, the period between Thanksgiving and the New Year drives an accelerated number of donations through the doors of public charities. In the nonprofit community this time is known as the ‘Giving Season’. We … [Read more...]

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About OPT Magazine

Content/Accuracy
Everything in the magazine should be accurate, but there’s always the possibility we got something wrong. If you find something that’s not right, please let us know. That being said - I’m a magazine, not a doctor. Nothing here should be construed as medical advice, or assumed to be completely, 100%, definitely correct.
Please don’t reproduce our content without our consent. If you’d like to do that, please give us a heads up and I’m sure we can work something out. We like people reading our stuff, and if you ask, we’ll probably say yes.
Unlike most magazines, we definitely endorse everything we run. All of the products you find in this magazine are awesome, and you should definitely buy and/or use them. If we don’t agree with something, we don’t print it.

Published whenever we get around to it.

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