There is an impressive number of social media outlets available today, and sometimes it can be hard to tell which one is good for what. Especially when you look at them from a professional point of view. The one thing that many of these outlets have is that they were all in some way derived from a common ancestor - the internet forum. This was one of the first popular … [Read more...]
3 Steps to Creating Effective Seasonal Marketing Campaigns
You’ve survived another Thanksgiving, Halloween, Christmas, and New Year’s Day! Another silly season is past. Pat yourself on the back and take a few minutes to evaluate the success of your 2015 holiday marketing campaigns. Did you stand out from your competition? Did you capture the attention of loyal patients and potential patients too? Did you leverage fun, relevant and … [Read more...]
Embracing Excellence is Not Enough!
Engage With Patients Inside Your Practice and Beyond Embracing excellence and making patients happy is one thing. Converting your patients into raving fans and constant followers who will promote YOU at every opportunity is quite another. True fans require a feeling of connection that you can grow inside your practice and beyond. Imagine that your business has reached a … [Read more...]
Planning Your Charitable Calendar
Eye Care Philanthropy Did you know that approximately 40% of charitable giving occurs in the months of November and December each year? According to Charity Navigator, the period between Thanksgiving and the New Year drives an accelerated number of donations through the doors of public charities. In the nonprofit community this time is known as the ‘Giving Season’. We … [Read more...]